Ethos & Character
A Smart note about persona
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A Smart note about persona
Ideas often do not persuade people, but character does. Character does not enhance argument, it is the argument (Baumlin & Baumlin, 1994, xii).
Being a good person is a good argument. We will follow a good person. We will vote for a good person. A good person’s ideas have weight. That’s one way of thi…
