I'm excited to share some fantastic news with you!
This year I’m joining the crew at Content Wrangler.
For those of you who don’t know, Content Wrangler is a webinar/podcast channel that explores content strategy, management, and optimization, featuring insights from industry experts and thought leaders.
What is a professor of rhetoric and writing doing on Content Wrangler?
Well, writing isn’t just writing anymore. It is content and information development. We can’t just write anymore … we have to wrangle.
Content wranglers work with various tools, technologies, and methodologies to ensure that the right content is delivered to the right audience, at the right time, on the right device, and in the right format and language. This now includes AI.
To be clear, a content wrangler is a professional who specializes in managing, structuring, and delivering content efficiently and effectively. This role involves overseeing the entire content lifecycle, from creation and management to distribution and measurement of content impact.
Content wranglers work with various tools, technologies, and methodologies to ensure that the right content is delivered to the right audience, at the right time, on the right device, and in the right format and language. This now includes AI.
For anyone who writes or creates online, this should all sound familiar, because to be successful, we have to manage content … not just write it.
As the newest "wrangler" for Content Wrangler, I'm hosting 3 pilot episodes on AI Literacy for Techcomm.
If you’ve been asking yourself what you need to know about AI to be an effective writer … I mean wrangler … then these are going to be the episodes for you.
We’ll be exploring what writers need to know about AI to incorporate these tools in ways that enhance our human expertise.
Upcoming Episodes
First of all, I'll be a guest on Dawn Stevens' show, another wrangler. We will be discussing how AI changes the way we think about audience … an essential element of writing and wrangling. With AI in the mix now, audience becomes even more important. How must our writing adapt when our intended audience shifts from human to machine? Or when machines become the intermediary between us and our users? How should we adapt our content strategies for these shifts in workflow? For me, wrangling has always been about rhetoric and audience, and that is a good first step to understanding how AI integrates into the wrangling process.
➡️ Register for Meet Your New Audience: Artificial Intelligence her
Then I'm thrilled to host my first pilot episode with Bill Hart-Davidson, Senior Researcher in the Writing in Digital Environments Research Center at Michigan State University. Bill's insights, with expertise in rhetoric, digital communication, and technical writing, will help us better understand transformer technology as writers, not just as engineers or software developers. Bill made some interesting predictions about GPTs way back when I was still in grad school. I’m looking forward to digging in on this topic!
➡️ Register for AI Literacy: Transformer Technologies for Writers here.
We’ll have two more coming up:
The Mechanics of AI Writing Tools, May 14, 10am PT / 1pm ET
A Taxonomy of AI Writing Tools, July 10, 10am PT / 1pm ET
Stay tuned for further information!
Can’t make it? Register with the links above, and we’ll send you a link you can use to watch a recording when it’s convenient for you.
These educational events are brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.