
I'm sitting in my office at UNCW this morning, sipping Polish coffee, still trying to readjust to Eastern Time after our two weeks in Krakow. There's something about returning from travel that creates this perfect moment for reflection—and I realized I wanted to reach out to you, my paid subscribers, to share some thoughts about where we've been and where we're headed together.
First, thank you. Your support this year has meant more than you probably realize. Not only has it allowed me to dive deeper into the AI content operations work we explore here, but it directly enhanced our students' experience abroad.
We were able to have more group meals together—something that turned out to be absolutely crucial for the design thinking work and cultural exchange that happens during our time in Krakow's District C teamship program.
Watching students bond over a smorgasbord of Polish in-between design thinking projects reminded me why I love this work so much.
Reflections and Recalibrations
I also want to share something more personal that's been shaping how I approach everything lately. I was recently diagnosed with ADHD, which honestly felt like finally getting the user manual for my own brain.
One of the biggest revelations has been understanding my tendency to chase every fascinating idea that crosses my path—what many people call "shiny object syndrome." This insight has led me to fundamentally restructure how I approach both this newsletter and my broader work in the creator economy.
The curiosity that drives the ADHD brain to seek new things to think about is certainly an advantage when developing content … but also can be a challenge when trying to focus that work into something more valuable.
So instead of trying to be everywhere and do everything, I'm deliberately focusing on the areas where I can provide the most genuine value to practitioners like you.
You've probably noticed this shift in how I've moved to posting substantial, deep-dive content every two weeks rather than shorter, more frequent updates. The response has been encouraging—every time I publish a comprehensive PromptOps lesson, new paid subscribers join us, which tells me we're moving in the right direction.
I also recently crossed some milestones that I don't usually make a big deal about, since numbers aren't my main motivation, but they do suggest we're creating something valuable together.
I hit over 2,000 total subscribers a few months ago and are approaching 50 paid subscribers—which tells me this isn't just another AI newsletter people subscribe to and then ignore. People are actually finding value in the practical, hands-on approach I’m taking here.
What's Coming This Summer
I hope that gives you some insight into changes you may have noticed over the recent months and also inspires you to let me know how I shape this newsletter to best serve you.
There is a reason you signed up (or became a paid subscriber). That’s what I want to know more about.
So to give you a bigger picture of where this newsletter is going, here's what I'm planning for the summer months, and where you fit into it:
Completing the PromptOps Course Platform
I'm committed to finishing the PromptOps course and building it into a standalone platform. Paid subscribers will have free audit access to the complete course, and I genuinely want your feedback as we develop it further.
This represents a natural evolution beyond the increasingly misleading term "prompt engineering" toward what's really about structured content and knowledge organization for AI writing systems.
While casual users can get good results through conversational prompting, those of us working at scale need systematic approaches to organizing information and designing repeatable workflows.
Research-Driven Content Development
I want to dig deeper into research that directly serves practitioners working with AI. I've started experimenting with a podcast format where I take academic papers and extract the practical insights that matter for content creators, technical writers, and educators.
This research focus will ultimately lead to more content about structuring information for AI systems, including knowledge bases and knowledge graphs—the natural next step beyond basic prompt design.
Expanding into Knowledge Systems
The PromptOps foundation is leading me toward broader questions about how we organize and structure knowledge for AI collaboration.
This summer, I'll be developing content around knowledge graphs, structured content frameworks, and systematic approaches to information architecture that enhances AI performance while preserving human expertise and insight.
While I'm focusing my paid content more strategically, I'll continue sharing valuable free content, including the deep reading podcasts, demos, tutorials, and yes, even those "shiny objects" that catch my attention.
The difference is that I'm learning to channel that curiosity more productively—exploring interesting ideas while maintaining focus on what provides the most value to practitioners working with AI.
Your Turn to Weigh In
Finally, I want to hear from paid subscribers more directly. Here is how.
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